Introduction To Motivation Theory And Its Influence On...

Brief introduction to motivation theory and its influence on marketing INTRODUCTION Marketing occupies a very important part in the development of the company. â€Å"Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create an exchange and satisfy individual and organizational objectives.†( American Marketing Association 2004) But how marketers know why consumers do what they do and what product they need? Having a good understanding of motivation theory is a useful way for marketers to close to people. Motivation refers to the processes that cause people to behave as they do. From a psychological perspective, motivation occurs when a need is aroused that the consumer wishes to satisfy.Once a need has been activated, a state of tension exists that drives the consumer to attempt to reduce or eliminate the need. By understanding it, grasping the rules of consumers, so as to apply to the marketing, improving product sales and brand recognition. Main body Marketing is the management process which identifies, anticipates, and supplies customer requirements efficiently and profitably.( UK Chartered Institute of Marketing) The basic marketing concept states that firms exist to satisfy needs. Marketers can only satisfy these needs to the extent that they understand the people or organizations who will use the products and services they are trying to sell.(Michael,2013,p7)Thus, the law ofShow MoreRelatedBusiness Environment Past Papers1115 Words   |  5 PagesUnit Title: Introduction to Business Guided Learning Hours: 100 Level: Level 4 Number of Credits: 12 Learning Outcome 1 The learner will: Understand the objectives of a business, what resources they need and to whom they are accountable. 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The core of Person-OrganizationRead MoreEmployee Work Motivation 1386 Words   |  6 Pagesimportant to an organization, because work motivation relates to the performance of employees and their behaviour towards the organization (Katzell Thompson, 1990). â€Å"Managers see motivation as an integral part of the performance equation at all levels, while researchers see it as a fundamental building block in the development of useful theories of effective management practice (Steers, Mowday, Shapiro, 2004, p. 379)†. 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Fear appeals are commonly used in many types of marketing communications such as marketing of products or services, social causes and ideas. Fear appeal can be considered the psychology of persuasion; messages that arouse fear and are effectiveRead MoreHigh Involvement Product : Purchase After Dully Long And Careful Consideration1499 Words   |  6 Pagesdecisions with regards to acquisition, consumption and disposition of product or services (Best, 2014). We are focusing on purchase decision process family needs to make when buying a car, the main stages a consumer must go through that is essential for marketing area of decision are therefore grouped by the following: ïÆ'Ëœ A need or wants recognition ïÆ'Ëœ Information search ïÆ'Ëœ Evaluation of alternatives ïÆ'Ëœ Post purchase Evaluation. The main processes begin with the first stage of a need or want recognitionRead MoreHr Theories of Motivation1667 Words   |  7 Pages1. Introduction The companies’ leaders can improve their business by investing in development new products or services, improvement product or service quality, and enhancement marketing and sales. Another possible investment is improving the way a company manages its people – tends to receive less attention. Human Resource Management is very important for business as it involves a variety of activities that deal with the ‘human side of organisation’ (Griffiths and Wall, 2005). ArmstrongRead MoreTrue Brand Loyalty1659 Words   |  7 PagesIntroduction A companys main question in relation to selling their products or services use do be: ,,How do I get people to buy my product? Nowadays companies still greatly appreciate the answer to this question but they have also realized that getting customers is not the only thing they need to do. In todays rapidly moving world consumers dont stick with products for life. Advertisements and an increased feeling of independence have created consumers that will switch brands or productsRead MoreLiterature Review: Expectancy Theory1132 Words   |  5 PagesRunning Head: Vroom’s Expectancy theory Literature Review: Vroom’s Expectancy theory Literature review: Pavel Smirnov Vroom’s Expectancy theory Word count: Advanced Writing Skills, GEN 2133 Date 07.04.2013 Contents Literature Review: 0 Literature review: 0 Pavel Smirnov 0 Vroom’s Expectancy theory 0 Advanced Writing Skills, GEN 2133 0 1 Literature review 2 1.1 Introduction 2 1.2 Expectancy Theory 2 1.3 Conclusion 3 2 Reference List 5 Read MoreThe Influence of Personality and Attitude on Consumers Behaviour1494 Words   |  6 PagesIntroduction Personality and attitude are both internal factors (inner characteristics) that influence a consumers’ behaviour. Research has been done on these internal factors and researchers have come to the conclusion that inner characteristics are those characteristic that distinguish one individual from another such as mannerisms. Some research implies that early childhood experiences and dual influence of genetics can have an influence on the development of one’s personality; other implies